Rex Yuxing Du Assistant Professor of Marketing Terry College of Business University of Georgia Tel: 706.542.3540 Fax: 706.542.3738 116 Brooks Hall, Athens, GA, 30602 rexdu@terry.uga.edu

    Education 

• Ph.D., Marketing, 2005, Duke University, Fuqua School of Business, Durham, North Carolina
• Bachelor of Engineering, Industrial Foreign Trade (Major), Automatic Control (Minor), 1996, Shanghai Jiaotong University, Shanghai, China

    Employment

• Assistant Professor of Marketing, Fall 2005 - Present, University of Georgia, Terry College of Business, Athens, Georgia
• Research Assistant, 1996 - 1999, China Europe International Business School, Shanghai, China

    Honors and Awards

• 2008 - $5,000 grant from the David D. Lattanze Center @ Loyola College for research on consumer perception of online product ratings
• 2007 - Finalist, Marketing Science Institute/H. Paul Root Award for significant contribution to the advancement of the practice of marketing
• 2005 - Jim Kobs Best Paper Award for the 17^th Annual Direct Marketing Education Foundation Educators' Conference / $1,000 competition prize
• 2003 - Alden G. Clayton Award for the Marketing Science Institute Dissertation Proposal Competition / $5,000 competition prize
• 2003 - American Marketing Association Doctoral Consortium Fellow
• 2002 - INFORMS Society of Marketing Science Doctoral Consortium Fellow

    Journal Publications (Peer-Reviewed)

• Du, Rex and Wagner Kamakura (2008), "Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget," forthcoming, Journal of Marketing.
• Du, Rex, Wagner Kamakura, and Carl Mela (2007), "Size and Share of Customer Wallet," Journal of Marketing, 71 (April), 94-113. Finalist, Marketing Science Institute/H. Paul Root Award.
• Du, Rex and Wagner Kamakura (2006), "Household Life Cycles and Lifestyles in the United States," Journal of Marketing Research, 43 (1), 121-132.
• Moorman, Chris, Rex Du, and Carl Mela (2005), "The Effect of Standardized Information on Firm Survival and Marketing Strategies," Marketing Science, 24 (2), 263-274.
• Du, Rex, Eunkyu Lee, and Richard Staelin (2005), "Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand," Quantitative Marketing and Economics, 3 (4), 393-418.
• Du, Rex and John Farley (2001), "Research on Technological Innovation as Seen through the Chinese Looking Glass," Journal of Enterprising Culture, 9 (1), 53-89.
• Clarke, Thomas and Rex Du (1998), "Corporate Governance in China: Explosive Growth and New Patterns of Ownership," Long Range Planning, 31 (2), 239-251.

    Working Papers

• Du, Rex and Wagner Kamakura (2008), "Identifying Growth Potentials with Internal Benchmarking across Product Categories and Markets," under review at Marketing Science.
• Du, Rex (2008), "A Structural Model of Household Demands over the Lifecycle," under review at Marketing Science.
• Dass, Mayukh, Srinivas Reddy, and Rex Du (2008), "Dyadic Bidder Interactions and Key Bidders in Simultaneous Online Auctions," under revision for second review at Journal of Marketing Research.

    Conference Presentations

• "Identifying Growth Potentials with Internal Benchmarking across Product Categories and Markets," AMA Advanced Research Techniques Forum, Asheville, NC, June 2008 (invited presentation).
• "Identifying Growth Potentials with Internal Benchmarking across Product Categories and Markets," Marketing Science Conference at the University of British Columbia, Vancouver, BC, Canada, June 2008.
• "Imputing Share of Customer Category Requirements," 17^th Annual DMEF Educators' Conference, Atlanta, GA, October 2005 (Best Conference Paper).
• "Imputing Share of Wallet," Marketing Science Conference at Emory University, Atlanta, GA, June 2005.
• "A Flexible Aggregate Demand Model for Many SKUs," Marketing Science Conference at the University of Alberta, Edmonton, Canada, June 2002.

    Teaching 

• MBA and MMR, CRM / Customer Database Analysis, University of Georgia (Fall, 2006 & 2007)
• Undergraduate Marketing Research, University of Georgia (Spring & Fall, 2006 & 2007)
• Undergraduate Marketing Management, Duke University (Summer, 2002)

   Professional Activities and Affiliations

• Ad-hoc Reviewer, Marketing Science, (2005 to present)
• Ad-hoc Reviewer, Journal of Marketing, (2006 to present)
• Ad-hoc Reviewer, Journal of Marketing Research, (2007 to present)
• Ad-hoc Reviewer, Management Science, (2008 to present)
• Ad-hoc Reviewer, Journal of Retailing, (2008 to present)